In contrast to popular belief, advertising and marketing are actually distinct from each other. Yes, they have the same objective to getting a product or service sold, but each has its own different approach to this. Knowing the difference is important in aiding you to be organised and efficient in your customer acquisition approach as they actually go hand in hand.
So, to begin – marketing is the process responsible for identifying, anticipating and satisfying customer requirements profitably. It involves everything from the ideas and the communication to the psychology of consumer behavior in order to relate and engage your audience.
The key to successful marketing is understanding who your customers are and what they need so that you can efficiently tailor your marketing strategy to attract your target audience and potential customers – paving the way for a long term successful business.
Another key aspect of marketing is making certain that your brand / product looks the part. You have to ensure that the design elements fit well together and define your brand impeccably – using the colours, logo and design to attract the market you want.
So now you have a clear view on what marketing entails, let’s educate you on the differences in advertising. Advertising is the non-personal operation of making the product/ brand known to the marketplace; the primary goal of advertising is to influence the buying behavior by promoting a product, service or company.
To achieve this goal, advertising focuses on creative positioning and media. In doing so, advertising spreads awareness about what you have to offer.
It’s the action of calling public attention to something, in most cases by paid promotion… but it doesn’t always have to be that way.
So, whilst marketing is the way in which you promote your product to potential buyers so they’re convinced it is the right product for them, advertising is how you liaise to them the reality of the product. In essence, advertising is one of the subsets of marketing and supports it by creating the right buzz about a company’s product or service; intriguing them and ultimately turning the reach into potential sales.
In relation to the marketing aspect of your business, why not enquire with us about our bespoke print services? We understand that first impressions count, and we want to help make yours count towards success!